The 90s are more fashionable than ever. Yes, we have a new feel for men’s, velvet, tights and dresses, but fashion is rediscovering the supermodel. The model is the former Kendall, Karlie and KAIA have Kate, Christie, Cindy and Naomi. We rejoined our former team members to talk about our favorite decade: the ’90s.
Former editor-in-chief of juliette walken katyn (Juliet Warkentin) said: “our team pay attention to the talents, found in Toronto, together we create features and image is the most popular part of my career. That eye for talent proved to be an essential fashion success. Before the Internet, access to information, people and clothes is limited by where you are and what you can get. If you’re in New York City, anything is possible.
If you’re not?
“It’s a pretty obvious industry that has changed,” says Catherine franklin, fashion director of fashion, from 1987 to 2001. “We only worked with people from Canada. Photographers, makeup artists, hairdressers and fashion designers are Canadian. All of the models we have reserved for our edit pages are local. ”
In hindsight, you might call the 1990s a transitional period. We are beginning to taste the digital age, but still define it with limited (if not non-existent) online access (again limited) information exchange. The international market is not a choice, so the canadians have to work with us at home. We happened to be lucky in the early ’90s.
“When I started working in a magazine, you never got a sample from New York, but the Canadian design world was pretty strong. Franklin recalled that there were a lot of really talented designers who made a living in Canada. “For five to ten years, more Canadian designers produce two collections a year. That’s what we had to use when we were taking pictures. ”
“We also have amazing photographers,” said fashion editor Joan Harting from 1991 to 2000. “These people are really talented. That’s what’s interesting and inspiring: the talent level in Toronto. ”
Ten years later, the digital process began. Amazon launched in 1995, FASHIONin 1997 and GuGe in 1998. According to statistics Canada, the number of households with home computers in Canada increased from about 15 percent to nearly 60 percent in the 1990s.The world is becoming more connected, and this means that fashion is more likely to acquire a diverse pool of talent, which means that the world has already acquired a northern talent bubble. The bubble soon burst.
Franklin added: “we have this talent pool with the entire industry. “I used to call it ‘fashion magazine school’ because we were going to book these young girls from the agencies here and teach them how to model in models. Then many of them would leave and we would never see them again. Shalom Harlow is Tricia Helfer, Tasha Tilberg and Daria Werbowy, we work with Daria – they are very famous in New York and Europe, and rarely return to work in Canada.
Photographer George whiteside has a similar feeling. “One of my highlights (with FASHION) was the first cover of Shalom Harlow’s magazine,” Whitside recalls. “She has absolutely no modeling experience. I took her to the seaside, made a few movies, and see if she would have any good, I just love her. We finished filming with her on the cover. We didn’t even start her spread, and we went straight to the cover. She made some other covers and she left. ”
Photographer Chris Nicholls added: “when she first went to Paris, she took our pictures and FASHION photos of her on her photo card and became the girl of the moment.
Harlow, the first cover you can see in the slides below, will prove to be the first of many to have achieved great international success. “I remember when she was working with the Daria (Werbowy), she barely did anything,” says Whiteside, who shot nearly 50 fashion covers from 1990 to 2000. Daria is awesome. Super smart girl. She was one of those girls who worked very hard from the start. I remember asking her to do crazy things for bamboo shoots. ”
Whiteside also filmed Carolyn Murphy, Angie Featherstone and Kirsten Owen’s FASHION. “Kirsten is great. I did a lot of tests with her, and I kept trying to find a job, but no one was interested in her in Toronto. So, I said, you have to go to Paris. Get out of here ‘bang, she is instantly super famous. ”
When the new millennium came, the world was an open market. Global brands and celebrities are becoming standard fare. For better or worse, fashion and fashion are on the global stage.