It turns out that the hottest fashion brand in the world is not Gucci


The results show that Gucci is no longer the world’s hottest fashion brand, despite all the slideshow, buttock bags and floral tracking pants that have infiltrated Instagram feeds.
According to “fashion business” magazine and global fashion search engine Lyst, Balenciaga ranked third in the second quarter of 2017, ranked first, Gucci has came second, Virgil Abloh Off – white jumped 31 rankings, ranked third.
Abloh’s success is not entirely surprising, but – such as using the BoF notes, he makes all the right action to locate their own brands, whether through his cooperation with ikea, he and his partners than parker val or his collaboration with Nike, this made him rethink 10 includes Air Jordan 1, Air Max 90 and Air Force 1, sports brand file (all styles will be on November 9, down). Oh, to dedicate his 2018 spring and summer series to the late princess Diana, and to put an end to Naomi Campbell’s performance without any harm.
For Balenciaga Lyst will Demna Gvasalia design of the brand’s success is attributed to “keep the brand top brand” and “well-designed products” “new logo and Colette residence”, these products on the Internet to promote the narrative fashion.
Although Gucci ranks second, Lyst still lists Alessandro Michele’s brand as “the most stable brand in the brand’s ranking so far”.


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