We asked FASHION’s team in the 1980s to explain the FASHION of the 1980s


Say what you want in the 80s, but it’s a defining decade of fashion. The world was changing so fast that the fashion world of the 1980s had to keep up. From the quarterly installments of the “Toronto life” to independent magazines, and by the end of the century, FASHION has easily caught up with the fast and hard way of life.
“You have to look at the development of the magazine culturally. All baby boomers are 30. This is a you have never seen the fashion, the image and appearance with culture, “fashion magazine (then Toronto lifestyle), editor of John McKay (John MacKay) in the 1980 s. “Everyone CARES about the label and what they wear. It’s a very superficial time, especially when you think of these younger generations who changed the world in the 1960s and early 1970s. They suddenly discovered disco, as if hedonism was as important as their appearance. ”
It turns out that people prefer more and more (especially when it comes to hair, makeup and clothes). With the economic recovery and the canada-american free trade agreement nearing its end by the end of the century, this excess is not contained. Yuppies – young, high-paying metropolises – surpass teenagers as the most lucrative target demographic, while women enter the labor market in large Numbers. Both factors have influenced the aesthetics of the decade and the importance of the fashion and beauty industry.

“From” Toronto life “to independent magazine, FASHION requires an opinion and shape. This is the age of working women. It’s a match made in heaven. The signature of the era looks good, says McKay, who says: “women become their own forces in the work world and redefine their consciousness. “In retrospect, it’s interesting – women want a chic, expensive suit, and then wear sneakers to walk to work.”
After McKay left fashion in 1987, Tim Blanks continued to look at the career woman’s inspiration through different lenses. “John is about this career woman, but I’m thinking about what career women might want to do when they’re not working.
The digital wave has been around for a decade, meaning print has been in the 80s, explains Brad MacIver, a former artistic director. “I joined FASHION in the mid-eighties,” he recalls. “it was a big haircut, a big shoulder and a Canadian magazine. “There is no digital threat lurking on the horizon, and printing is the gold standard. W ^ the internationalization of the ith a dozens of exciting style released a nanosecond, refers to the inspiration, young, Canada, creative types Is experiencing a dramatic growth and moment of experi mental state.”


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