Tokyo street fashion gets Blahs


The children are not very good. The cocktail of social uncertainty has stirred up the youth culture fashion in Tokyo’s harajuku neighborhood to the hot spot of beige.

Observers believe the Instagram selfie has made the street peacock unnecessary. Cyber-bullying has made young, impressionable style boppers hesitant to take the risk of appearance. And the Olympic construction – Tokyo is sometimes guidelines in a mile underground, leaving the main station – making Japan’s avant-garde ep ((platform shoes, pervious to light skirt) in the pedestrian life untenable.

“Before the Internet, people thought they could do something special,” says designer Mikio Sakabe. They may be a punk or lolita and do as they please. Now it’s hard to be special. If they want to be themselves, they can’t. Now they have to be with society. ”

After writing, Tokyo fashion designer Yamagata noted the slowdown. “It’s a bit quieter now,” he said. “10 years ago, street fashion was more dynamic.

Japanese female students once enjoyed the chance to change their uniforms and become personalised and bizarre. There are not too many necklaces, no hair color too eccentric, no petticoat too full. But anti-cultural people now trade in neutral shades for their colorful and eccentric appearance.

As you can see from these images from 2009 (right) and 2010 (left), the streets of Tokyo in the past few years have been remarkably colorful.

A visit to Laforet Harajuku youth mall in spare time is a study of this more introverted aesthetics – the biggest eccentricity observed is the Christian rock tunes of every store. The mall’s people are all wearing old, global clothes. K-pop vinyl miniskirts, brooklyn roots sweatshirts and white adidas sneakers are their new combinations.

Leading the trend of the college cultural layer beyond the silver work, wide legs dark denim and music brand Ts for the dark, reflected mood. Makeup has turned to frosted and cream-colored red, with a more restrained attitude.

Why, then, is Tokyo’s reputation as a street fashion capital in the world hanging in the balance? Here, designers, hipster and stylists discuss the roots of the city’s new style and speculate what will happen next.


Just over a year ago, the 16-year-old fashion star, marbury, liked colorful dresses, velvet dresses and high-heeled shoes, and took advantage of shopping. She now travels through the shops in boring air, relying on denim, simple tops, trench coats and camouflage pants. “I think many young people in Tokyo have become shy about fashion,” she said. She blames new trends in social integration. “Young fashionistas want to dress like friends now.

The mountain view is the result of cyber-bullying: “because of social media, if you wear something really gorgeous, they attack you a little bit, so people don’t want to be too gorgeous. The average person, this is one of the things we notice. Internet bullying.

A recent Osaka university study found that 20 to 30 percent of Japanese high school students were victims of cyberbullying, while another 8 percent admitted to bullying themselves. According to a number of studies, these figures are rising rapidly by double digits every year.

“Before, people wanted to be a personal taste,” Sakabe says. But now, if you wear shibuya or shinjuku clothes, you feel ashamed. What’s the right or wrong fashion sense? ”

Construction of the Olympic Games

Tokyo’s mood is low. Urban centers, including shibuya, have been demolished and rebuilt. Dozens of cranes hang high on the city skyline – building towers, train stations and department stores in preparation for the 2020 Olympics. The government forecasts that the sport will boost the country’s economy by 32.3 trillion yen, or $284 billion, in a decade.

The government-sponsored advertisement posted a slogan for “mission 2020”, posted on a subway station in east China’s east rail line, which is the subway branch connecting central city, dai guan shan, shibuya and harajuku. The station is being built on a massive scale, with daily trends in Tokyo’s itzz. Shibuya station (more than three hundred ten thousand people every day use of the main transport hub) reach nearly a mile underground travelers will have to leave the underground exports, this gives wearing uncomfortable boundary pushing clothes create conditions are not ideal.

Mappy talked about the impact of the building on the young, fashionable Tokyo architecture, which he explained: “I felt very dark when I went to shibuya because of the architecture. Now it’s not kawaii, it’s darker color, black and silver “cool flavor”. I think that’s one of the reasons why (young people) wear darker clothes and listen to cooler music. Hip-hop music is becoming more and more popular, and people are getting more and more affected by these things. ”

After the sea

Kawaii, a lovely style of Japanese exports, reported last year at WWD in Tokyo that the city’s lexicon has diminished after decades of influence. Cultural phenomena have infected everything from fashion to food and cleaning products. But with the arrival of kava, a new movement has failed to replace it – leaving the city without the edge of cultural movement to promote fashion.

In may’s Kenzo campaign, the performance of pop singer Kyary Pamyu Pamyu was evidence of this shift. The singer, who appointed a “indigenous ambassador” from shibuya in 2012, has been rebranding and “looking for something new,” according to sources. At the Kenzo event, Kyary performed her Kawaii era songs in a streamlined, fuchsia gown, as if she were holding a pattern between restraint and her previous hyper-feminine expression of the brand.

“The political and economic environment is uncomfortable for them, but not enough to push people to do crazy things,” Yin ‘an, the ambush co-founder, said. It’s in the middle – so they’re doing something safe and comfortable. ”

Work closely with Comme desGarcons fashion consultants see small male interface (Yumeuke Koishi) said: “as followers of lovely culture grew up, graduate school, most of them began to blend in mainstream conservative fashion. But the younger generation is following different things. I think the Tokyo youth scene may be in the middle of a transition. “

Economic and social media

The transformation that Koishi says may be the result of a slowing economy and rapid changes in the age of social media.

Spending on households under the age of 25 has fallen by more than 30 percent since 2009, according to government data, because annual salaries have remained constant or fallen. More than 60 percent of high school students, college students and twentysomethings believe it is more desirable to be saved than to spend, according to a study by the itsu innovation institute. Less than 40 per cent of Japanese millennials are optimistic about their future finances, according to a study by the employment agency ManpowerGroup.

Since Abe’s economic policies were implemented, China’s middle class wealth distribution has steadily declined, relying on trickle-down economics as a model of growth. Economists worry that the trend could lead to a decline in many middle-class families to lower income levels.

This trend extends to consumption, and a source points out its impact on Japan’s fashion system. “In Japan, the middle class used to be more widespread,” Ahn explains. “this gray area has produced a lot of good Japanese brands. The economy has been sliding lately, and fast fashion has pushed the old model out of price. Fast fashion means anyone can buy things and look decent. People become safer, safer, and don’t have a lot of effort to find new and cool things. ”

Social media has provided a sense of inclusion for the once isolated island of isolated islands – the site of the Tokyo link is now known for its real-time global pulse. The punk movement took a decade to reach the Japanese capital, making Tokyo the last anti-culture stopover. But now, the Japanese are in London, Berlin or New York at the same time adapting to the trend of fashion trends.

Ann thought this to Japan once known as the unique fashion has a negative effect: “because we are an island country, people usually input ideas, make them better, because the flow of information is limited. Now with Instagram, it’s easy to copy the look in real time. People get lazy and you can see it all over Asia.

“People used to wear clothes to get attention and take pictures of them. The Internet kills them – they don’t have to go down the street, now they can take selfies and get more attention.

Consumption and luxury – what’s next?

The same is true of social media in many other parts of the world, which makes the Japanese stand out from luxury and consumption. Browsing through the Internet is a widely distributed portal.

Sakabe said: “I went to barneys New York in six logs yesterday. I don’t want to buy anything, clothes are like my body. There are so many clothes and so many brands, but always the same. Nobody wants to buy it, it’s just something in the store. It’s not fashion. ”

Even start to do your own subculture card wow Iraq, the movement has become an easy to consumption, the store is committed to in each shopping center hosted beautiful aesthetic – to neutralize its individualism, the beginning of the subculture.



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