How to prepare influential business presentations?
Starting with PowerPoint is the worst thing you can do.
How do we prepare a commercial presentation? We look for the slides we already have, and then we start adding slides, reshuffle them and change them until we feel like we have a good story. This is not only unproductive, but it is also terrible, despite the long hours. And because we’ve done so much work on the slides, it’s impossible to know why your story isn’t clear to other people.
PowerPoint puts us in an incomplete mind.
Jeff bezos said: “the power point introduces a way to give permission to whitewash the idea, to level the relative importance of any meaning, and to ignore the interconnection of ideas.” (read more here) when you pull a few slides together, you feel like you’ve made progress. But in fact, you just throw your wrong reasons at the stone. Once you put it on the slide, it’s hard to see why your logic isn’t enough.
PowerPoint reduces our cognitive abilities.
When we design our content in PowerPoint, part of our brain capacity is consumed by the layout and actions we need to take, so that we can type, drag, paste, align… This weakens our ability to think clearly, without realizing it. There is good evidence that using a laptop reduces our ability to think. (read more here)
Don’t throw the baby out of the bath.
I also have a lot of criticism about PowerPoint. However, I am not against it if it is used in the right way. The most important thing is to build your ideas and design the complete story before making any slides. Your presentation will not only be more influential, but you will also get a fair amount of time.
Use the framework to prepare the business presentation.
How do we get rid of bad habits? By forcing yourself to complete the same set of steps for each business demonstration. TLSM is a simple cognitive framework that I first described in my book “presentation thinking and design.” TLSM stands for Thinking-Logic-Story-Media. It turned out to be very helpful for almost all business presentations. Instead of providing a loose technique and trick, this is a coherent frame of mind. In the remainder of this article, I’ll explain TLSM at the top. This is, of course, only the tip of the iceberg.