What else can P2P offer?
The woman who taught me the most about how p2p revolutionized travel never had a computer. Or have heard of wikis and open source. The idea of collaborative consumption might inspire her, but it might not be as good as access to electricity or running water. Jeremy Smith shares his personal experience with the flip side of p2p travel.
Build tourism from the ground up.
We met a few years ago when I was working on a book on responsible and ethical travel around the world. My wife and I live in Bulungula, a remote backpacker in Wild Coast, South Africa. A man named Dave Martin (Dave Martin) to build this house, make the local community can find a way to make money, but the money does not depend on a few months to a month to go to work in the field work.
Dave is committed to avoiding the pitfalls he sees elsewhere. Still, he didn’t want to be an outside expert, telling the locals what to do. Instead, he wants them to come to him with their own ideas, and take their ideas as a bridge between them, their ideas and backpackers.
One day, one of the women approached Dave and said she wanted to know if the guests were interested to know what the typical day of koza was. Dave posted a poster at the central restaurant, the way we find and book the experience at night.
When we woke up that morning, it was raining hard. “do you think we can cancel it?” I asked my wife with a sense of guilt and hope. “Of course not,” she replied. “Let’s experience her life here. That’s it. ‘
So for the next few hours, we came close to the reality of women’s lives in the khoza village. We went to the river with her, collected firewood, balanced on our heads, and stumbled home. We draw water. We made mud bricks for her new hut, and she laughed, because I had to arrange the bricks with a mixture of rare cow dung, and rub it with my bare hands. We sat in her cabin, thanking my wife for her fluent Afrikaans and talking about her life and our lives.
By working with tourists, she discovered and created a form of travel that she wanted to develop.
She asked us about all aspects of the tour. She asked if we had any ideas to add. And – when we played with her son, we drank the chicory coffee, we told her who we were, what made us go to this place in the world.
And once it rains, we can sit outside and enjoy the magnificent views of the cliffs, the estuaries and the white sand, as far as possible. I told her how wonderful I thought it was. “I don’t know,” she replied. “I’ve never seen anything else.”
It’s point-to-point, but it’s not what we know.
This experience is very different from the type of travel people usually think about when discussing p2p. Websites such as Airbnb and Couchsurfing have attracted travelers who have seen so many places. I used to live in an apartment in New York for $90 a night. I got a free wireless network, the use of the kitchen, and – because my master is the local people, they also take on a warehouse party – he suggested that where there is any idea, where to go out, you will seldom get from Hilton’s front desk.
P2P travel – a must mature idea.
In addition, when people talk about P2P tourism, they mainly think about the work brought by Internet development. On Twitter last week, @fredmcclimans asked, “what’s unique about travel that makes social/P2P subverting its business model?
I think there are several answers. Of course, the travel experience is particularly suited to the reliable recommendation dynamics and the growing power of location search. Of course, it can be cheaper. But I believe these two main reasons are related to product quality and information quality.
Living in a unique unit and finding a home via p2p offers an opportunity to offer more unique experience than any hotel can offer. Like I suggested the reality of the landlord, in New York you received from local residents quality of knowledge – both Tripbod (connect travelers and local volunteers guide), or anonymous but trustworthy people, will never be defeated, provided by the company representative hospitality recruitment agency, or guidebook to print a few years ago.
The power player in p2p travel knowledge is Tripadvisor. I always feel surprise, many traditional travel company all think it is a real negative consumer Tripadvisor, they feel afraid, just because they got a dubious negative comments. As a result, they will be blind to this point, or do not reply to the real customers to leave a bad comments, or if they make a positive response, or with a positive attitude to spam spam comments.
Instead, they should be free to study customers’ perceptions of them, opportunities to engage with potential customers, and opportunities for transparency and free marketing. Tripadvisor can provide the basis for them to work with customers to create better products, but because of some erroneous comments, they will reject it.
Compare this method in sha tau kok to Airbnb. When I made a reservation in New York, my first owner canceled. So Airbnb wrote to me, apologized, suggested five other similar places, stayed at the same price in the same area, and gave me a $50 discount coupon. The end result: my view of Airbnb went up, I became the DE facto ambassador, and since then I have told the story to a lot of people.
It would be interesting if Airbnb bought LocalMind, a location-based P2P travel knowledge provider, in December 2012. for
I believe that the p2p development more sustainable and more valuable travel experience real opportunity lies in the fact that it is not only used to finished product or exchange information about their trading, also by sharing our knowledge to build products.
Create your vacation with the host.
In some small pockets – like Bulungula above – this is what we’re starting to see: the form of travel, putting this collaborative production at the center of experience. It is worth emphasizing that many of these are provided by companies and individuals who are not selected by the Internet.
Ban Talae Nok village on the Thai coast was devastated by the 2004 tsunami. A school full of children was washed away from the beach. Half of the villages were killed. Many years later, another ship rose a foot in the interior half a mile.
But in the past few years, with the help of American social entrepreneur Bodhi Garret, the village has stood up again. Through the community companies they built – andaman found – they are developing collaborative tourism products. Visitors to the village live with their families. When we are there, we rebuild mangrove with them, to help in the village of wax printing workshop, learning traditional dishes, play with the children, and to share with our host on the beach barbecue fish.
We spent an afternoon in the center of the process, rather than simply buy local handicrafts, but cooperate with women, make your own soap, polishing the coconut shell make soap, and provides Suggestions for tourists. Learn from them their skills and what they want to offer. This is not just a “voluntary trip” – tourists pay to set up schools and help orphanages.
The products we create with the villagers are the elements that they are developing to sustain their future travel experiences. In essence, we are sample customers who have been offering to help them as early as product development.
(* in fact, travel assistance also has passed p2p, click on the Pack for a Purpose to see you whether to leave the hotel, may need to be anything – from football to school books, and then put your bag on your backpack)
Build new tourism from the bottom up.
This model is not exclusive to grassroots tourism.
At the banyan tree resort, the maldives’ Angsana Velavaru, guests not only marvel at coral reefs, but also help protect them. Resort has artificial reef skeleton submerged in the water, and together with your tour guide, use a small piece of be bored with child and baby coral bud, cement to the artificial reef “plant” coral tree descend. Then, you clear the crown of the thorn starfish into your bag. Those who win the most free drinks and dinner at the hotel.
The boss of Thailand’s elephant mountain is worried that Thailand’s traditional mount tai holiday is a derogation for the elephant, which is dull to the mahoots and is of little value to visitors. So they created a sanctuary for abused and neglected elephants. Then invite guests to stay in their luxury safari camp – something different. The guests not riding an elephant in a doomed to track for an hour or so, but spend a whole day, help them to complete the task, from the field growing food to feed the elephant, and wash them at the end of the big toe.
In all of these cases,
I believe we are seeing a new, fairer and more involved form of tourism.
Wikipedia’s release this week – “Wikivoyages” – will only accelerate the shift from niche to mainstream. Already the old model (” pay us, we’ll tell you strange foreigners “) has become less and less relevant. Peer-to-peer networks, on the other hand, are a great model for us to have the opportunity to “share our knowledge and work together to create experiences that are better for all of us”.