Instagram and Shopify: how are companies targeting your feed?

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Instagram and Shopify: how are companies targeting your feed?

All Alexis Madrigal wants is a coat. So he was intrigued when he popped up on his Instagram sponsor post. He had never heard of the retailer, but claimed to be “a luxury for modern gentlemen”. In addition, the coat is less than $100.

So Madrigal bought it. The jacket, however, is not a luxury expression, but more about how e-commerce has changed in Instagram and Facebook.

In his words, things in the mail “look like a carpet… A coat that forms a rough shape.

Madrigal wrote his experience in the Atlantic ocean, with NPR’s Scott Simon e-commerce is discussed how to influence the fashion industry, and why entrepreneurs can without touching their promotional products to make money.

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How does the shopping experience of Madrigal lead him to dig?

What I’m really interested in, then, is when the jacket appears, it appears in a black plastic package from China post. From which a brand so I thought I bought a coat of the modern gentleman – do you know what I’m looking forward to its headquarters in New York, San Francisco or Los Angeles, or anywhere else, and this item is shipped directly from the China science and technology park. So I started thinking, “so what is this brand?” And I started sneaking into the new online retailer, using a tool called Shopify, which allows anyone to start a retail store within five minutes; Take a product from a service called “quick sell” – it’s like amazon, but in China,

After the article continues to sponsor.

The boom in online retailing means more warehouse workers and robots to accompany them.

All the technical considerations.

The boom in online retailing means more warehouse workers and robots to accompany them.

Who USES Shopify and how do they use it?

Shopify says they have half a million businessmen. The vast majority of small and medium-sized enterprises and some subsidiary, although nobody is entirely sure how big is it, but what did these people are called direct marketing, which means that they never deal with they sell the goods. They are essentially a front end, just a way to access these projects and then deliver them directly from their Chinese manufacturers. So in a strange way to some kind of H&M and Zara, or some other fast fashion broker cut off, but insert the new middleman, it’s a Shopify e-commerce sites, spent five minutes to set up. And one of the people I found was this guy you know 17 years old, or at least he said he was a 17-year-old, living in the suburbs of Dublin.

Is there any difference between this business model and the traditional one?

For these Shopify stores, the way I think of them is undoubtedly unfamiliar, because they are new, but their patterns are no different from those of big companies. But these tools have democratized the ability of people to enter the global economy. So we had the concept of supply chain before, so that all of these people knew about Chinese factory owners and everything else. It takes a lot of infrastructure. The achievements of these tools is to eliminate all of these infrastructure needs, so now it is through an alternative way to explain the truth of our economy, it is that we buy many goods are factory production in Asia, from the point of production costs, our sales is very high.

NPR’s Isabel Dobrin made the story for the web.

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