Media guru… From Conde Nast?
If she were your professor, all your work would be punctual and wonderful. Otherwise.
Conde Nast, a magazine published by “New Yorker” and “Wired and Vogue”, is entering the education market in the us.
Just as we are in the market of public media colleagues reported, the company is a venture capital firm and some unnamed university cooperation, launched a series of joint brand certificate course, finally get a master’s degree.
Why does a media company enter the education business? Why is that?
“We are very interested in being a developer for the next generation of talent,” said Jill Bright, chief executive of CondeNast, who told Inside Higher Ed. “This is an opportunity to introduce our brand to a new audience by creating something unique in the education environment.”
Of course, it is not uncommon for corporate brands to enter the world of advanced education. Conde Nast itself is a student at the Conde Nast Fashion and design institute in the UK, where you can get a 10-week Vogue Fashion certificate.
Conde nast’s foray into higher education comes at a time when media companies are facing an unbalance of advertising and distribution and are exploring new opportunities. Investment company GSV Capital analyst and investor education company Michael mo (Moe) said: “for a media company, if from the Angle of economics, more and more hope to be able to realize the diversification of sources of income. “From meetings to seminars, certificates are a continuous process and I think it is a natural extension of brands and well-known brands.”
Historically, one of the ways in which media companies “train the next generation of talent” is through internships. Two months ago, Kant, Nast (Conde Nast) solved by two interns of class-action lawsuits, and they said, they pay $1 for the following time per hour for the New Yorker and fashion magazines W have done a lot of work. This is part of the trend of interns to assert their rights. Interns who create value for actual work, according to the fair labor standards act, are not interns who have complete education experience and must pay the minimum wage. The terms of the settlement were not disclosed, but the company has suspended its internship program.
When settlement announced in April, chief executive Charles Thomson (Charles Townsend) said, “this will allow us to invest time and resources, for the development of new opportunities for meaningful to support future talent.”
A Conde Nast spokesman, who declined to be named, said the proposed university courses were separate and unrelated to the current practice. “We have always been committed to nurturing talent,” she said. “But Conde Nast is supporting college courses to enrich our content, our great writers, our ideas, our networks, not our talent.”