A Japanese iPhone gadget teasing and smelling of food.


A Japanese iPhone gadget teasing and smelling of food.

Do you want your iPhone to bring you coffee, curry or steak?

No? So, there’s a little tool.

Scentee, a Japanese company, has invented a spherical iPhone accessory that can squirt from the floral to the delicious scent. Each odor has a separate cartridge, and you can replace it by opening the device. To start it, just plug it into the phone’s headphone jack.

“The iPod makes music portable and we want to be ready for it,” says Koki Tsubouchi, chief executive of Scentee.

If you like the taste of food, Scentee has an app called Hana Yakiniku, which means “nose roast,” which has three flavors: short ribs, roast beef and butter potatoes.

In promoting video, the message seems to be that the smell of meat and potatoes may be an attractive alternative to real meat and potatoes.

Video display, a slim women when to eat lettuce scented with roast beef, a few students money happily smell the flavor of (his), believes that his rice above is chop spareribs.

Frankly, this kind of imaginary meat marketing is a little weird. It is obvious that anyone can afford the app and provide the iPhone with enough nutrition. Maybe some people really need protein and they don’t find it interesting.

Tsubouchi insists that the application should be interesting, even silly. This big nose and advertising brochure no other description, described the product as “evolved after 7 million, can finally be developed revolutionary fresh delicious”.

Still, we’re curious – does the smell of meat really satisfy its hunger? Of course, smell is closely related to taste. According to Marcia Pelchat, in the sensory psychologist monell chemical senses center, our tongues can be distinguished between sweet, salty, bitter, and sour. But she told us, “the smell provides a lot of flavor.”

It is not surprising, therefore, that food manufacturers have been interested in using smell to manipulate our tastes. But to really trick you into thinking that you’re eating beef, you’re going to have to chomp, or at least feel like meat. “I think you need the texture and the whole background,” Pelchat said. The lettuce doesn’t work, but the fake meat might – which means it might be a good application vegan’s retreat hunger.

Scentee will be able to test you yourself in late November when it debuts in the United States. The Japanese can buy it by the middle of November. The device’s retail price is about $35, and the smell cartridge costs $5 each.

Tsubouchi says his company is in talks with U.S. food manufacturers who are interested in developing ads that will appeal to your nose and eyes.

The company has also released a series of applications linking smells to phone alarms, text messages and social media alerts. So you can wake up every morning and literally smell the roses (or short ribs).


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