The photographer captures the often overlooked ‘aunty’ fashion.

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Lorna Simpson (American, born 1960). Rodeo Caldonia (Left to Right: Alva Rogers, Sandye Wilson, Candace Hamilton, Derin Young, Lisa Jones), 1986. Photographic print, 8 x 10 in. (20.3 x 25.4 cm). Courtesy of Lorna Simpson. © 1986 Lorna Simpson Any reproduction of the Work must not have any image, text, etc. superimposed over it, nor may the Work be reproduced on colored stock, nor shall it be reproduced in part, nor combined with work by others. All artworks must be reproduced in FULL COLOR.

The photographer captures the often overlooked ‘aunty’ fashion.

“Well, she’s wearing an aunt like that! If you’re a south Asian, it’s not usually what you want to know about your style.

An “auntie” or “auntie” (depending on where you want to be on a chart of respect and familiarity) is the woman you might have said at your mother’s age. So, see you grew up family friends, you mom’s colleague, the lady next to you at the grocery store, or a neighbor, because she had a killer, so the problem of your love life – they are all qualified.

Although such a stereotype that aunt only is famous for its food and unsolicited advice, but their style – like the Salvatore – Kurt tower and the combination of the sneakers – staples – not always in the spotlight. Up to now.

“To increase my aunt” is a mixed-media art project initiated by the Toronto artist Meera Sethi, who tries to debunking the myth that she has no stolen goods. In the first phase of the project, Sethi took pictures of women in mumbai and Toronto and posted them on her Tumblr and Instagram, a street-style series.

She said, “you’ll see such an interesting way to put these things together. “I want to capture those colors, patterns and accessories – the whole package.”

For Sethi, the purpose is to question how we look at fashion – what makes things cool? What makes something worth paying attention to? Then start looking at “other signs of fashion and other styles.”

Another goal behind the project is to pay tribute to the aunt of Sethi when she grew up in Toronto. Sethi says they are “cultural figures” who have made a lot of contributions to society and community.

In fact, the life of auntie and her south Asian friends permeates this level, and even when they are not present, they often appear in conversations and jokes.

Sethi said: “we will be involved in the” auntie’s speech “- so, using the sounds and phrases used by our aunts – to greet each other.

Inspired by these conversations and the large number of auntie Internet meme and YouTube video, Sethi began to think about the cultural knowledge passed by auntie – especially in the diaspora community.

The “pun” trial of a language that determines the title of the project is all brought together. The title is more than just watching. Sethi literally going to bring this project to another level: she wants to gather more photos, and aunt to talk more about their style, and then to draw them portrait to beautify the style.

As she tries to achieve these ambitious goals, Sethi will pay attention to her relationship with the Muse when she stops to take pictures.

“At first, they may be confused or surprised,” she said. “I want to take pictures, but generally they are flattered. “Some of them told me I had done their day or gave me a hug.”

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