In fashion, we tend to look up to celebrity designers, celebrity models or celebrity photographers. But in her new book, “fashion comes together: the most distinctive collaborative art in fashion,” British journalist Lou Stoppard, 27, delves into what we’ve forgotten: collaboration. “Fashion is not like that,” Stoppard said. “You can’t do anything without a group of people. Every performance is team spirit and every photo is team work. Each series is a team effort. ”
Stews, the editor of SHOWstudio, a London fashion film and radio website founded by photographer Nick Knight, spent years collecting and giving in-depth interviews to some of the most famous in the fashion world. She said SHOWstudio was committed to revealing the creative process – literally “SHOWstudio” and “Stoppard,” she told her. “I’m interested in how people get to the end result – all the work and effort behind the scenes. It’s usually as interesting as a finished costume or photograph. ”
This makes Fashion Together so rich, from the Stoppard spotlight of 18 designers. “You can be the most talented designer in the world,” says Jonathan Anderson, JW Anderson and Loewe. You can make the most incredible costumes and take out the most incredible contours, but if you can’t cooperate, it will never grow. “Anderson works closely with stylist Benjamin Bruno. Other creative people interviewed for the book include Jack McCollough and Lazaro Hernandez of Proenza Schouler, as well as jeweler Shaun Leane Alexander McQueen.
It’s also interesting to see how each team describes how team work is essential to their process.It is pushing them forward and encouraging them to grow and innovate. Dutch designer Iris van Herpen, for example, whose cutting edge idea is the boundaries of every season’s rock and roll fashion, works with people who are completely out of fashion: Canadian architect Philip Beesley. “Collaboration can help fashion move forward because it’s so isolated at times,” she said. “When we interact more with the world around us, I find it very beautiful.”
The industry is watching. Vetements, which debuted in 2014, is made up of seven designers (Demna Gvasalia, his brother Guram and five friends) who are proud to work together. “It’s supposed to be democratic,” Mr. Demner said. “It’s the most effective way to work.” At the end of 2016, global trends forecast Lidewij Edelkoort to be in the “fashion industry” of the year, but the conference (think of the TED conference, but the fashion) detailed her view that major changes needed to be made. Industry, sustaining future change agents. One of them needs to acknowledge the cooperation behind each collection. “Incredibly, in every movie we’ve seen, eventually The names of all the people involved in the film are there. In fashion, there’s only one name. “She joked,” I think it’s very inappropriate.
What’s next? With the emergence of young designers, Stoppard said, we will see more partnerships between people working in completely different fields. Millennials are more mobile in defining themselves and their roles. “They try new things and work with people who don’t necessarily come from the same subject. I think this will lead to more interesting cooperation. “