Tokyo street fashion gets Blahs


The children are not very well. The cocktail of social uncertainty has sparked a trend in Tokyo’s harajuku community from youth culture to beige.

Observers say Instagram selfies aren’t enough to make street peacocks unnecessary. Cyber bullying makes young, impressionable style boppers hesitant to take risks. And the Olympic buildings – Tokyo is sometimes a mile-underground guide to get out of the main station – have made the edgy Japanese ep (flat shoes, revealing dresses) hard to sustain in pedestrian life.

“Before the Internet, people thought they could do something special,” said designer Mikio Sakabe. They may be punk or lolita and do whatever they want. It’s hard to be special now. If they want to be themselves, they can’t. Now they must be with society. ”

After writing this, Yamagata, a fashion designer in Tokyo, noted the slowdown. “It’s a bit quiet now,” he said. “Ten years ago, street fashion was more dynamic.

Japanese female students once had the opportunity to change their uniforms and become personalized and exotic.

Not too many necklaces, no hair color too eccentric, no underskirt too full. But countercultural people now trade in neutral colors because of their color and quirky appearance.

Images from 2009 (right) and 2010 (left) show the colorful streets of Tokyo over the past few years.

Visiting the Laforet Harajuku youth shopping center in your spare time is a study of this more introverted aesthetic – the biggest observed quirk is the Christian rock music of every store. People at the mall were wearing old global clothes. K-pop’s black miniskirt, brooklyn sweatshirt and white adidas sneakers are their new combo.

Leading the trend of university culture level is beyond silver works. The dark denim with wide legs and music brand Ts are dark, which reflects emotion. The make-up has turned frosted and creamy red, with more restraint.

So why is Tokyo’s reputation as the world’s street fashion capital hanging in the balance? Here, designers, fashionistas and stylists discuss the roots of the city’s new style and speculate about what will happen next.


Just over a year ago, the 16-year-old fashion star took full advantage of shopping by embracing colorful dresses, velvet dresses and high heels. She is now wearing the boring shop air, relying on denim, a simple coat, a windbreaker and camouflage pants. “I think many young people in Tokyo are shy about fashion,” she said. She blames new trends in social integration. “Young fashionistas now want to dress like friends.

Mountain view is the result of cyberbullying: “because social media, if you wear something gorgeous, they attack you a little bit, so people don’t want to be flashy. Ordinary people, that’s one of the things we noticed. Internet bullying.

A recent Osaka university study found that 20 to 30 percent of Japanese high school students are victims of cyberbullying, while another 8 percent admit to lying to themselves. According to some studies, these Numbers are rising rapidly by double digits every year.

“Before, people wanted to be personal,” Mr. Sakabe said. But now, if you wear shibuya or shinjuku, you will feel ashamed. What is the right or wrong fashion sense? ”

Construction of the Olympic Games

Tokyo is in low spirits. The city center, including shibuya, has been demolished and rebuilt. Dozens of cranes hang from the city’s skyline – building towers, train stations and department stores in preparation for the 2020 Olympics. The government forecasts that the campaign will grow the country’s economy by 32.3 trillion yen, or 284 billion yen, over a decade.

Government-sponsored ads carried the slogan “mission 2020” at the subway station on China’s eastern railway line, a branch of the subway that connects central cities, daguanshan, shibuya and harajuku. The station is under construction on a large scale, a daily trend in Tokyo’s itzz. The shibuya station, a major transportation hub used by more than 300,000 people a day, will have to leave an underground exit nearly a mile away, creating conditions that are not ideal for pushing clothing along uncomfortable boundaries.

Mappy talked about the impact of architecture on young, stylish Tokyo architecture, explaining: “I went to shibuya feeling very dark because of architecture. Now it’s not kawaii, it’s dark, black and silver. I think that’s one of the reasons why [young people] wear dark clothes and listen to cool music. Hip-hop music is becoming more and more popular, people are more and more affected by these things. ”

After the sea

Kawaii is a lovely style of Japanese exports, and last year the WWD in Tokyo reported that the city’s vocabulary had shrunk after decades of influence. Cultural phenomena have infected everything from fashion to food and cleaning products. But with kava, a new movement has failed to replace it – leaving the city without the edge of a cultural movement to promote fashion.

Pop singer Kyary Pamyu Pamyu proved the shift at may’s Kenzo event. According to sources, the singer appointed an ambassador from shibuya in 2012 and has been rebranding and “looking for something new”. At the Kenzo event, Kyary sang her kawaii era songs in a streamlined mauve gown, as if she maintained a pattern between restraint and her previous ultra-feminine brand expression.

“The political and economic environment makes them uncomfortable, but it’s not enough for people to do crazy things,” said Yin an, the ambush’s co-founder. It’s in the middle – so they’re doing something safe and comfortable. ”

Yumeuke Koishi, a fashion consultant who works closely with Comme desGarcons, says: “growing up as a follower of the culture of cuteness, most people in graduate school are embracing mainstream conservative fashion. But the younger generation is following different things. I think Tokyo’s youth may be in transition. ”

Economics and social media

Koishi’s transformation could be the result of a slowing economy and rapid changes in the social media era.

Spending by households under 25 has fallen by more than 30 per cent since 2009, according to government data, as annual salaries have remained constant or fallen. According to a study by the itsu innovation institute, more than 60 percent of high school, college and twentysomethings believe that saving is better than spending. Less than 40 per cent of Japan’s millennials are optimistic about their future finances, according to a study by the employment agency ManpowerGroup.

Since Abe’s economic policies were implemented, the wealth distribution of China’s middle class has steadily declined, relying on a trickle economy as a growth model. Economists fear the trend could lead to lower incomes for many middle-class families.

The trend extends to consumption, with one source pointing to its impact on Japan’s fashion system. “In Japan, the middle class used to be more common,” Ann explained. “This grey area has produced many good Japanese brands. The economy has been declining recently, and fast fashion has pushed the old model out of price. Fast fashion means anyone can buy something and look good. People are safer, safer, and don’t have a lot of effort to find new and cool stuff. ”

Social media has provided a sense of inclusion for the once isolated archipelago – the Tokyo link is now known for its global pulse. It took a decade for the punk movement to reach the Japanese capital, making Tokyo the last countercultural stopover. But now the Japanese are adapting to fashion trends in London, Berlin or New York.

“Because we are an island nation, people often input ideas to make them better, because the flow of information is limited,” he said. Now with Instagram, you can easily replicate the look in real time. People become lazy, and you can see it all over Asia.

“People used to wear clothes to get attention and take pictures. The Internet has killed them – they don’t have to walk down the street, and now they can take selfies and get more attention.

Consumption and luxury – what’s next?

The same is true of social media in many other parts of the world, which makes Japanese people stand out from luxury and consumption. Browsing the Internet is a widely distributed portal.

“I went to barneys New York in six journals yesterday,” Sakabe said. I don’t want to buy anything. Clothes are like my body. There are so many clothes and so many brands, but it’s always the same. No one wants to buy it. It’s just a store thing. It’s not fashion. ”

Even starting to make their own subculture kawaii, the sport has become an easy to consume, and the store is committed to hosting beautiful aesthetics in each shopping center – to neutralize its individualism, the beginning of subculture.


Please enter your comment!
Please enter your name here