The photographer captures the often overlooked ‘aunty’ fashion.


Photographers have caught the oft-ignored auntie fashion.

“Well, she’s wearing an aunt like that! If you’re south Asian, that’s usually not the style you want to know.

An “aunt” or “aunt” (depending on where you want to be on a chart of respect and familiarity) is the woman you may have said at your mother’s age. So, seeing your family and friends that you grew up with, your mom’s co-workers, the woman next to the grocery store, or your neighbor, because she has a killer, is a problem in your love life — they’re all qualified.

While this stereotype is only known for aunts’ food and unsolicited advice, their styles – such as the Salvatore cortar and sneaker combo – are not always in the spotlight. Up to now.

“Add my aunt” is a mixed-media art project by Meera Sethi, a toronto-based artist who is trying to debunk her myth that she has no stolen property. In the first phase of the project, Sethi took pictures of women in mumbai and Toronto and posted them on her Tumblr and Instagram, a street-style collection.

“You’ll see interesting ways to put these things together,“#she said. “I want to capture those colors, patterns and accessories – the whole package.”

For Sethi, the aim is to question our view of fashion – what makes things cool? What is worth paying attention to? Then start looking at “other signs of fashion and other styles.”

Another goal behind the project is to pay tribute to Sethi’s aunt, who grew up in Toronto. Sethi says they are “cultural figures” who contribute a lot to society and the community.

In fact, the life of auntie and her south Asian friends permeates this level, and they often appear in conversations and jokes even when they are not there.

Sethi says, “we’re going to be involved in the” auntie’s speech “- so, using the sounds and phrases our auntie USES – greeting each other.

Inspired by these conversations and the plethora of Internet memes of aunts and YouTube’s video, Sethi began to think about the culture of aunts – especially in the diaspora community.

The “pun” tests for the language in which the project was named were all put together. Headlines aren’t just about viewing. Sethi did take the project to another level: she wanted to collect more photos, her aunt talked more about their style, and then painted portraits to beautify it.

When she tries to achieve these ambitious goals, Sethi takes note of her relationship with the Muse when she stops to take pictures.

“At first, they may be confused or surprised,” she said. “I want to take pictures, but I’m usually flattered. “Some of them told me that I had finished their day or gave me a hug.”


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