Epidemic analysis of key items in spring and summer of 2019

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Lead: Every year, in the spring and summer, sweaters become an extremely important category in the clothing category. In the spring and summer of 2019, the classic models are reshaped and refined according to the seasonal needs. Comfort and leisure are the most important manifestations. The first is the crocheted and textured seams that break the traditional skirt and dress version. These models are a subtle attempt at femininity for summer blouses and vacation collections. Make the knit dress a must-have item for women’s spring and summer.

2019 spring and summer women's key items popular analysis (Figure 1)

 Women’s key items: sweater

  Every year, in the spring and summer, sweaters become an extremely important category in the clothing category. In the spring and summer of 2019, the classic models are reshaped and refined according to the seasonal needs. Comfort and leisure are the most important manifestations.

  The first is the crocheted and textured seams that break the traditional skirt and dress version. These models are a subtle attempt at femininity for summer blouses and vacation collections. Make the knit dress a must-have item for women’s spring and summer. The long section is the focus of the dress, used for layering, and the loose version is used to promote summer sales. The longer base and side seam openings provide more style options. Its versatility allows consumers to get out of the comfort zone.

  What’s more, this is the category of measuring sweaters. The loose blouse, V-neck and round neck sweater models meet the needs of cross-season wear. Vests and knit Polo shirts highlight trends. In addition to changing from a vest top to a sporty silhouette, it reshapes crops, colors and  to gain a wider audience.

2019 spring and summer women's key items popular analysis (Figure 2)

2019 spring and summer women's key items popular analysis (Figure 3)

  Tailoring and surface innovation changed the knit vest

  Printed, patterned and fancy yarns improve basic vest tops and knit vests. In terms of patterns, small repeat prints and full-piece prints draw on vintage interior textures. In order to comply with the trend of sports, you can invest in a luxurious and self-cultivating locomotive style vest top. The long and side seam openings make this piece suitable for multi-layer layering.

2019 spring and summer women's key items popular analysis (Figure 4)

2019 spring and summer women's key items popular analysis (Figure 5)

2019 spring and summer women's key items popular analysis (Figure 6)

Knitted Polo Shirts Highlight the 

2019 spring and summer women's key items popular analysis (Figure 7)

  Knitted Polo shirts have continued from the spring and summer of 2018 and stand out from their core pieces. Polo shirts accounted for 2% of the total growth of sweaters in the spring and summer of 2019. The dense pin-up Polo shirts showcases individuality while adding comfort to the suits for the commuter/daily women’s wear, with sporty stripes and vintage rib knits to cater to younger consumers. The long design brings a versatile choice.

2019 spring and summer women's key items popular analysis (Figure 8)

2019 spring and summer women's key items popular analysis (Figure 9)

 Fine stitch length lapel shirt luxury layer

2019 spring and summer women's key items popular analysis (Figure 10)

  The lapel shirts were improved with fine stitches in the summer, and the Polo shirts and stand-up shirts increased by 85% year-on-year, accounting for 11.3% of the total spring and summer sweaters. Silk, merino or eco-friendly cellulose yarns enhance the comfort experience and echo the sophisticated workplace/daily women’s trends. The sleeve detail design is the key to the spring and summer of 2019. The frayed seams add interest to the dignified styling, and the layering of these pieces in the store has become a major highlight.

2019 spring and summer women's key items popular analysis (Figure 11)

2019 spring and summer women's key items popular analysis (Figure 12)

  Loose version of the round neck shirt return

2019 spring and summer women's key items popular analysis (Figure 13)

  The round neck is the most popular sweater collar type, which accounted for 25.3% of the total sweaters in the spring and summer of 2019. Pink stands out from the soft pink saturated with the market, with super bright red to highlight personality, while yellow is the key to this season. The shoulder-fastening details conform to the soft buckle and the banding decoration trend. In the first three weeks of the 2019 spring and summer T-stage, the gradient and tie-dye increased by 66% year-on-year, and these details were emphasized in young products.

2019 spring and summer women's key items popular analysis (Figure 14)

2019 spring and summer women's key items popular analysis (Figure 15)

2019 spring and summer women's key items popular analysis (Figure 16)

  Exquisite craftsmanship in thick cardigan

2019 spring and summer women's key items popular analysis (Figure 17)

  In the thick cardigan, you can play lively seams and patterns, which is a unique nomadic style in spring and summer of 2019. It also adds color elements to everyday items across the seasons, and the key is the length of the clothing. In the casual collection, choose a slender model that is tightened in the legs, or a truncated model with a high waist. The cardigan is a versatile piece in a cross-season look, with light or dark yarns to create new summer and transition seasons.

2019 spring and summer women's key items popular analysis (Figure 18)

2019 spring and summer women's key items popular analysis (Figure 19)

2019 spring and summer women's key items popular analysis (Figure 20)

  Exquisite length and volume add a summer touch to the cardigan

2019 spring and summer women's key items popular analysis (Figure 21)

  The long cardigan shows the texture of the home service, and the elegance, sweetness and comfort are equally important for the button and button shape. The beach’s popular sand color and tassels perfectly match the nomadic style of spring and summer of 2019. Adding a soft and elegant feel to the new hem at the beginning of the summer makes this classic model more attractive for the commercial market.

2019 spring and summer women's key items popular analysis (Figure 22)

2019 spring and summer women's key items popular analysis (Figure 23)

  The oversized lazy version pushes the V-neck shirt from the college style to the casual category.

2019 spring and summer women's key items popular analysis (Figure 24)

  The market segmentation of the model by detail, acid tie dyeing and sports stripes are suitable for the young market. Knotted to add avant-garde elements to casual workplace wear. In terms of handicraft details, the tassels must cater to the 2019 spring and summer nomadic style trend. Maintain a sense of volume and enhance the cross-season appeal of the item.

2019 spring and summer women's key items popular analysis (Figure 25)

2019 spring and summer women's key items popular analysis (Figure 26)

  Feeling in the bottom edge of the sweater patterns highlight Hugh leisure temperament

2019 spring and summer women's key items popular analysis (Figure 27)

 The versatile knit sweater has a blouse length for a versatile cross-season look . With the continuation of the mix-and-match trend, paired with evening gowns to promote the shape from day to night, or simply inspire the day to wear inspiration. The volume/long sweaters also increased by 17% year-on-year, accounting for 11.1% of the 2019 spring and summer sweaters. The variegated and segmented appearance softens the thick outline. The minimalist hand-painted model conforms to the emerging trend of minimalist printing.

2019 spring and summer women's key items popular analysis (Figure 28)

2019 spring and summer women's key items popular analysis (Figure 29)

2019 spring and summer women's key items popular analysis (Figure 30)

Casual crochet dress returns in summer

2019 spring and summer women's key items popular analysis (Figure 31)

  The crocheting year increased by 37% year-on-year, accounting for 1.6% of the 2019 spring and summer dresses. The slim mesh looks very feminine. For the young market, the open coils give the pattern a fascinating and interesting effect. Colors bring new meaning, classic white and bright white design with soft colors. The theme is not limited to vacation items: it can be invested in inlays or inlays. The basic jersey fabric creates a beach-to-street look.

2019 spring and summer women's key items popular analysis (Figure 32)

2019 spring and summer women's key items popular analysis (Figure 33)

 Slim long dress to suit the needs of the day

2019 spring and summer women's key items popular analysis (Figure 34)

  Slim-fit sports dresses evolved from the asymmetrical models of spring and summer 2018, and Polo dresses cater to younger consumers. From the variegated model with contrast edging, it gives the original sporty look. The widened design and vibrant color blocks add a new dimension to the stripes, revealing a striking personality. This versatile piece is full of trendy urban flair, or for a more casual layer. A variety of styles can be created by adding different marketing collocations.

2019 spring and summer women's key items popular analysis (Figure 35)

2019 spring and summer women's key items popular analysis (Figure 36)

  Tighten the loose dress to present a soft skirt

2019 spring and summer women's key items popular analysis (Figure 37)

  The boat collar and round digging version add a feminine temperament, and the fibers and seams redefine the look. The openwork seams create a romantic texture, while the ultra-fine sports fiber glue focuses on younger consumers. The key pleat detail elements that continue from the 2019 holiday season. For holiday styling, translucency is key.

2019 spring and summer women's key items popular analysis (Figure 38)

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